UTM URL Builder

Build correctly formatted campaign tracking URLs for Google Analytics 4.

Before you start: Never add UTM parameters to internal links (links between kinsta.com pages). UTMs are for external links only - inside emails, ads, social posts, and partner sites.
Please fill in all required fields before generating your URL.

Destination

The full URL of the page you are linking to (e.g. https://kinsta.com/wordpress-hosting/) Please enter a valid URL starting with https://

Required parameters

The domain of the site or platform sending the traffic (e.g. facebook.com) Campaign source is required
The marketing channel type Please select a campaign medium
Use the same name across all channels for this campaign so you can compare performance in one report (e.g. black_friday_2025) Campaign name is required

Optional parameters

Unique identifier code (e.g. hs_1234)
Keyword or audience segment - primarily for paid search (e.g. managed_wordpress_hosting)
Differentiates between creative or copy variants - useful for A/B testing (e.g. cta_red)

Generated URL